Marketing Specialist


Position Summary:

The Marketing Specialist will support the development and implementation of promotional campaigns from concept to production. In this role, you will create marketing content and collateral that targets consumers, B2B customers, and other key audiences to advance sales and build brand recognition.

Primary Responsibilities:

Lead Generation:

  • Develop and execute lead generation and event promotion email blasts to prospects using Act-On Marketing Automation software
  • Create lists for email campaigns and direct mail campaigns in Salesforce
  • Manage sales lead distribution

Reporting:

  • Create and maintain reports and dashboards for VP of Marketing and VP of Sales in Salesforce to measure campaign success

Collateral Development:

  • Update and maintain electronic and physical corporate collateral messaging and inventory
  • Preparation of marketing, sales, and conference materials, including advertisements, media kits, and direct mail pieces

PR/Social Media:

  • Develop new social media content for Facebook, Twitter and LinkedIn and review
  • Monitor all social media channels
  • Research and manage award submissions
  • Clip PR articles

Advertising:

  • Responsible for submitting Ad creative to publications monthly

Tradeshows:

  • Attend tradeshows if necessary, support booth-set

Web site:

  • Maintain updates

Required Knowledge, Skills and Abilities:

  • Demonstrated written and oral communication skills
  • Willingness to work with others in a strong team oriented environment
  • Bachelor’s degree in Marketing or Communications
  • At least 2 years of marketing and event experience
  • Proficient in Microsoft Office Suite
  • Basic knowledge of Photoshop, InDesign, or Illustrator software
  • Salesforce and Marketing Automation tools a plus
  • Strong attention to detail, flexibility, and ability to multi-task
  • Job is based in our corporate office in Needham, MA

Reports to:

  • Director of Marketing Communications

Position Location:

Needham, MA 02494

About Convergent Dental:

Convergent Dental is a high-energy, high-tech, dental device company that is experiencing rapid growth and looking for new team members who can grow with us. Our environment is extremely fast paced and entrepreneurial. The company has entered the market with Solea, the first-of-its-kind CO2 hard and soft tissue laser that cuts faster than any other laser-based system in dentistry. Solea’s speed and precision is a result of its wavelength and computer controls that are unique to Convergent Dental, Inc. Our company is well-funded and opportunities for stock options and advancement are plentiful. If you are a motivated, career-oriented individual who is interested in being in on the early stage of a significant opportunity, Convergent Dental is the place for you.

Send Resumes / Cover Letters to:

Please apply via: Indeed.